Checkout.com Becomes First PSP to Integrate Google Pay’s Secure Payment Authentication, Reducing Checkout Time by 30%
Checkout.com is proud to be the first payment service provider to incorporate Google Pay’s advanced biometric-based secure payment authentication into its payment processing platform for merchants. This integration streamlines the online checkout process by leveraging biometric verification methods, reducing the number of steps required and boosting conversion rates.
In an initial implementation, the new service has demonstrated impressive results. For example, eSky, a B2B travel booking company using Checkout.com’s platform, experienced a 30% reduction in checkout time, a 5 percentage point increase in authentication rates, and a 3 percentage point boost in authorization success rates compared to traditional 3DS methods.
The integration includes device-based biometric checks, such as PINs, passwords, and facial recognition, which significantly expedite the checkout process. Merchants using this technology benefit from faster, more secure transactions and improved performance metrics.
Checkout.com’s AI-driven dynamic routing system, known as ‘Intelligent Acceptance,’ complements this new service. By analyzing billions of transactions, this system selects the optimal authentication method for each transaction, allowing for a streamlined checkout experience with as few as three steps.
Guillaume Pousaz, Founder and CEO of Checkout.com, commented: “This innovation represents a major advancement in payment authentication, addressing key performance challenges associated with existing 3DS solutions. As the first PSP to offer a digital wallet-like experience with biometric authentication, we are setting a new standard for the industry.”
Ben Volk, Vice President and General Manager at Google Pay, added: “Our secure payment authentication service is designed to enhance the checkout experience by reducing friction and ensuring secure transactions. We’re thrilled to partner with Checkout.com to deliver a faster and more secure payment process, which helps lower cart abandonment rates for merchants.”
Nick Moiseff, Executive Vice President at Remitly, noted: “Partnering with Checkout.com and leveraging Google Pay’s secure payment authentication aligns with our goal to provide seamless and secure payment experiences for our customers. This collaboration is a crucial part of our commitment to enhancing digital payment solutions and improving access to financial services.
