SigFig Enhances Engage Platform with Advanced AI Capabilities

Date – 16-Aug-2024

This collaborative solution delivers interactive digital advice experiences, boosts efficiency, and empowers financial advisors to achieve better client outcomes.

SigFig Introduces Advanced AI Capabilities to Enhance Engage Platform for Financial Advisors

SigFig, a leading provider of digital wealth management solutions and technology for financial institutions and their advisors, has announced the addition of new AI-powered features to its financial advisor collaboration platform, Engage.

Engage is designed to power collaborative digital experiences at the core of financial advisor-client relationships. It seamlessly blends human expertise with advanced technology, offering a comprehensive set of capabilities that include AI-driven assistance to enhance advisor effectiveness, integration with industry-leading systems to streamline processes, and collaborative tools that deepen client engagement.

New AI Capabilities

The newly introduced AI features include:

• AI-driven Smart Tips: Real-time, in-meeting prompts and customizable recommendations based on conversation analysis, helping advisors identify new growth opportunities.
• Proactive Content Surfacing: AI-powered tools that dynamically present relevant content, forms, and workflows during meetings based on the ongoing discussion.
• Automated Documentation: Tools for generating transcripts, meeting summaries, and post-meeting notes, allowing advisors to focus on relationship-building rather than administrative tasks.

“AI has the potential to significantly enhance the productivity and effectiveness of financial advisors,” said Mike Sha, founder and CEO of SigFig. “Advisors need to focus on building meaningful client relationships and understanding their clients’ unique goals and challenges. Engage serves as a central hub to facilitate more personalized client experiences, while efficiently managing essential but time-consuming administrative tasks.”

Enhanced Integrations

Engage further enhances the advisor experience by offering seamless integration with widely-used systems such as Salesforce, Docusign, Microsoft, and Google. The CRM integration allows for bi-directional data synchronization, enabling advisors to view client information within the Engage platform while syncing meeting notes, updated client details, follow-up tasks, and more into Salesforce—ultimately accelerating the sales process and improving client conversions. Engage’s open-architecture design also allows for flexible connections with proprietary systems.

Collaborative Digital Experiences

Engage fosters a more interactive collaboration between advisors and clients, encouraging clients to actively participate in the financial advice process. This approach enables advisors to better support their clients’ financial wellness and gain a deeper understanding of their unique financial situations. SigFig has developed a suite of customizable modules covering various financial services topics, including client prospecting, needs discovery, retirement planning, account opening, and annual client reviews.

Engage is the latest addition to SigFig’s digital wealth management ecosystem, complementing other offerings such as Digital Advice Pro, a modern managed account platform designed to serve both prospective and existing clients more efficiently, and Digital Advice, a fully automated, personalized investment portfolio tool for clients who prefer self-service or are not currently working with an advisor.