Experian Acquires NeuroID, a Leader in Behavioral Analytics
Date – 14-Aug-2024
Experian Acquires Behavioral Analytics Leader NeuroID
Experian, the global data and technology company, today announced the acquisition of NeuroID, a pioneer in behavioral analytics. This acquisition enhances Experian’s fraud risk management capabilities by integrating NeuroID’s advanced behavioral analytics into its fraud detection suite.
NeuroID’s solutions provide valuable insights into digital behavioral signals, analyzing user interactions throughout the customer lifecycle, including account openings, logins, and transactions. These insights will now be accessible through CrossCore® on the Experian Ascend Technology Platform™, enhancing Experian’s ability to detect and prevent fraud.
NeuroID’s technology offers a new dimension of fraud detection by monitoring real-time digital behavior, such as how users navigate forms and input information. This acquisition addresses the growing threat of AI-driven fraud, which is prompting industries like financial services, healthcare, and e-commerce to adopt advanced fraud-detection technologies.
The integration of NeuroID’s behavioral analytics into Experian’s offerings aims to mitigate various types of fraud, including identity theft, account takeover, and sophisticated bot attacks, while ensuring a seamless user experience.
“Our acquisition of NeuroID underscores our dedication to equipping clients with cutting-edge data, analytics, and insights to combat fraud effectively,” said Robert Boxberger, President of Experian’s North American Identity & Fraud business. “In a rapidly evolving digital landscape, behavioral analytics are crucial for innovating and staying ahead in the fight against fraud.”
Jack Alton, CEO of NeuroID, added, “In this new era of AI-driven fraud, companies need to rapidly innovate their fraud prevention strategies. NeuroID’s technology provides a proactive defense mechanism against sophisticated fraud rings and bot attacks. We are excited to join forces with Experian to offer solutions that ensure more secure and frictionless user experiences.”
