Fortis strengthens its executive team with the addition of B2B expert Robert West.

Date – 05-Aug-2024

Fortis bolsters its leadership team and commitment to the ERP ecosystem with the appointment of Robert West as Executive Vice President of B2B.

Fortis, a leader in payments technology for ERP customers, software providers, and scaling businesses, has announced the appointment of Robert West as Executive Vice President of B2B. West, an expert in scaling accounts receivable (AR) and accounts payable (AP) payments through strategic partnerships, will drive Fortis’ B2B expansion efforts.

With Fortis rapidly expanding its presence within the ERP ecosystem, the company has successfully integrated with major industry players such as NetSuite, Sage, Microsoft, Acumatica, and QuickBooks. This integration, coupled with Fortis’ connections to leading eCommerce platforms, enhances accounts receivable and payment processes through a comprehensive and easily integrable API. The Fortis Platform also streamlines workflows for invoicing, collections, and other processes, allowing merchant AR teams to focus on strategic growth.

“Robert’s extensive experience in the payments industry, combined with his proven ability to forge impactful partnerships and lead high-performing teams, will be a significant asset to Fortis,” said Greg Cohen, CEO of Fortis. “His leadership will be crucial in advancing our B2B strategy and delivering exceptional value to our partners and customers.”

West joins Fortis with nearly a decade of experience in mergers and acquisitions, revenue operations, and channel development. Most recently, he led EBizCharge to a 25% growth in partner business and previously served as VP of Growth & Strategy at OnPay Solutions, driving significant growth and its subsequent acquisition by Medius.

“I am excited to join Fortis and contribute to its ongoing success,” said West. “With a solid foundation and a forward-looking vision, I am eager to apply my expertise to broaden our B2B presence and create exceptional value for our partners and customers.”